As a small business, it’s more important than ever to have a strong marketing automation strategy in place. With so much competition out there, you need to find ways to stand out and reach your target audience.
Marketing automation can help you do just that.
Marketing automation can be different for each business, but there are some common examples that all businesses can use to improve their marketing efforts.
The definition of marketing automation
Marketing automation is a form of software that automates the management of marketing activities and multichannel campaigns across various platforms.
Marketers use marketing automation tools to automate their repetitive tasks.
Marketing automation allows you to set up digital marketing without having to manually send each and every email, message, campaign, or post on social media platforms.
What Kind Of Business Needs Marketing Automation
Marketing automation empowers you to run a company with a minimal number of people and yet delivers the same results as a large corporation.
For example, If you have a mortgage business or dental practice, you can do a lead generation, automate your scheduling and send reminders, ask for feedback and send a content-oriented follow-up sequence.
If you’re an online retailer, then marketing automation will enable you to scale your operations and bring in more revenue.
Send drip campaigns to new customers, build a referral program or win back programs.
This is another great marketing automation example of how dental practices generate sales.
What are the uses of marketing automation?
Marketing automation tools are used for a variety of tasks, but their main purpose is to automate repetitive marketing tasks so that entrepreneurs can focus on marketing strategy.
Marketing automation software often includes features across multiple channels such as email marketing, SMS or mobile marketing, social media management, campaign tracking, lead generation, lead nurturing, and lead tracking.
By automating repetitive tasks, marketers can free up time to focus on business strategy, digital marketing, and building relationships with existing customers.
Here are 5 marketing automation examples for eCommerce businesses
The best thing you can do for your eCommerce business is to start building an automated email marketing campaign that can take your customers through the entire customer journey.
Yes, e-mail marketing is still one of the most effective ways to reach and engage your target audience.
So here you will find how personalized messages will help build a strong relationship with new leads.
1. Welcome emails
Welcome emails flow is one of the most used marketing automation. The onboarding campaign starts with a welcome email and continues with a series of educational content.
The goal of these emails is to introduce the new lead to your product.
Welcome email automation helps you to introduce your brand and build a relationship with new leads that have just subscribed to your newsletter or made their first purchase.
2. Abandoned cart email
An abandoned cart email is an automated message sent to customers who have added items to their online shopping cart but have not completed the purchase.
These emails are used to remind customers of the items they have left in their cart and encourage them to complete their purchases.
According to a study by Baymard Institute, the average cart abandonment rate is 69.23%. That means that for every 100 carts abandoned, only 30 are completed.
By sending an automated abandoned cart email, you can recover some of those lost sales and boost your revenue.
3. Cross-sell and upsell email
Another great marketing automation example for eCommerce businesses is cross-sell and upsell emails. Cross-selling is when you offer a related product to the one your customer has just purchased, while upselling is when you offer a more expensive or premium version of the product your customer has just bought.
For example, if a customer buys a pair of shoes from your online store, you could cross-sell them a pair of socks and upsell them to a premium quality pair of shoes.
By sending automated cross-sell and upsell emails, you can increase your average order value and boost your revenue.
4. Reactivation email
Reactivation emails are sent to paying customers who have been inactive for a period of time. The goal of these emails is to encourage loyal customers to come back and engage with your brand.
There are many reasons why customers may become inactive, such as forgetting about your brand, moving to a new location, or simply losing interest.
Whatever the reason, reactivation emails can be a great way to bring customers back to your store and increase your sales.
5. Customer retention email
The last marketing automation example on our list is customer retention emails. Customer retention emails are sent to customers who have already made a purchase from your store.
The goal of these emails is to keep customers engaged with your brand so they will continue to make purchases in the future.
By sending existing customer retention emails, you can increase customer loyalty and repeat purchases. These emails can also help you upsell and cross-sell to your existing customers.
Predictive lead scoring
This is another excellent marketing automation example for eCommerce businesses: predictive lead scoring.
Predictive lead scoring is a machine learning technique that uses historical data to predict which leads are most likely to convert.
By automatically scoring your leads, you can prioritize your sales and marketing efforts and close more deals.
According to industry research by Forrester, predictive lead scoring can improve conversions by 15%. That means if you’re currently converting 10% of your leads, predictive lead scoring could help you convert 11.5% of your leads.
It is a great way for lead generation, improve sales or marketing productivity and close more deals.
Social media automation
Social media automation is the process of scheduling and publishing social media posts in advance.
There are a number of different ways you can automate your digital marketing such as scheduling posts in advance, or trying behavioral targeting and custom Facebook Audience to show different ads to people who are on different funnel stages.
Personalized landing page
Track website visitors in real-time and score them based on their interactions with your website or landing pages. Show each visitor the content that’s right for them.
Use data in marketing automation software to show each person the most relevant content and items on your landing pages.
You may personalize text and pictures using any tag, whether it’s based on interest, sentiment, or engagement.
Which marketing automation tool is better to use?
There are a number of marketing automation software platforms available on the market, each with its own set of features and benefits.
The best marketing automation platform for your business will depend on your specific needs and objectives.
If you’re looking for an all-in-one solution that includes a CRM for the sales teams, email marketing, automated campaigns, and marketing automation, then ActiveCampaign may be a good option for you.
If you’re looking for a marketing automation platform that offers a wide range of features, including predictive lead scoring and social media automation, then HubSpot could be a good option for you.
No matter which marketing automation software you choose, be sure to consider your specific needs and objectives before making a decision.
Recommended all in one marketing automation tools:
If you are not ready to use marketing automation in your marketing strategy, you can start with email campaigns. How to choose email marketing software can find here: 6 Budget-friendly Email Marketing Services for Small Business
In conclusion, marketing automation is a powerful tool that can help you automate and optimize your marketing efforts.
As you can see, there are a number of different marketing automation examples that you can use to boost your online business.
By using these marketing automation examples, you can increase your sales and improve your customer retention. So what are you waiting for? Start using marketing automation today!