First, let’s clarify there is no good or bad influencer. When collaborating with an influencer, it is crucial to ensure that you are paying a fair price for the opportunity to reach their audience.
When it comes to influencer marketing, there is no one-size-fits-all solution. While some influencers may charge a hefty price for reaching their audience, others may offer more affordable alternatives that may be better suited to your budget.
In this blog post, we will explore how to audit an influencer’s account and check whether his thousands of followers are fake profiles or real people.
What are Fake Followers?
Fake followers are automatically created accounts, usually run by bots, that are used to increase the number of followers an account has. Fake followers don’t interact with the account they are following, and they are often created to make an account look more popular than it is.
Inactive audiences or fake Instagram followers?
Inactive audiences, on the other hand, are real followers who have followed an account but do not interact with it. Inactive audiences may make a statement look larger, but they are not actively engaging with the content. This can be problematic for brands and influencers looking to engage with their followers and create meaningful interactions. This Inactive audience is usually collected during giveaways or mass following.
How to check fake Facebook followers?
Checking fake Facebook followers is a straightforward process that requires a bit of investigation. We will use tools that show Instagram account analytics.
We will analyze these parameters for fake follower check:
- Audience quality – who are their followers
- Where are the influencer’s followers located
- Follower growth
- Engagement rate
First, you should look at the number of followers each account has and compare it to the amount of activity they have on their page. If the follower count is significantly higher than the amount of activity, those followers are likely fake.
Additionally, look for profiles with few or no friends, posts, or other activity, as this could indicate fake influencers.
Who are their followers?
Followers are people who follow an Instagram influencer on social media. They may be a fan of the influencer or someone interested in what they have to say. Fake followers are profiles with a profile picture but no real person behind them. They are usually created by bots and used to boost likes and comments on posts, making spam. An influencer needs a quality audience that engages with their content instead of using fake followers, leading to higher social engagement. Additionally, using fake followers to boost your numbers is not wise, as it could potentially hurt your reputation in the long run.
Where are the influencer’s followers located?
The location of an influencer’s followers is a key factor in determining their success. Generally speaking, influencers with a more global reach tend to have followers worldwide. However, it is important to note that many influencers have fake followers. Fake followers are typically located in countries that offer cheap labor and can be used to inflate follower numbers, giving the impression of a larger audience.
It is important for potential customers or brands looking to partner with an influencer to do their due diligence and check for any suspicious or unusual patterns in where the influencer’s followers are located. Doing so will help them ensure that they are reaching the intended demographic rather than wasting money on fake accounts.
How much have their followers grown?
You should expect successful, authentic influencers to increase their Instagram followers gradually over time. This is because they post interesting and relevant content to their followers. This growth is organic, and if you look at a graph of their followers, you should see a steady and gradual upward trend.
However, if you see a sudden and significant increase in followers, this could be a sign that the influencer has purchased fake followers.
Free Instagram Fake Followers Audit Tool
To check fake followers, there is a free audit tool. Remember: even if their growth looks consistent, you should still check out who their followers are and the engagement quality to ensure they aren’t finding convincing ways to boost their numbers. Hypeauditor is starting to sound like its the best way to check all these different angles quickly and thoroughly to find the most successful influencers for your influencer marketing campaigns.
I recommend using Hypeauditor
Or you can also try TrendHero free tool for checking Instagram followers history.
