In recent years, online marketing chatter has focused a lot on Facebook Ads and how it has overtaken other organic marketing methods, literally sending them the way of the dinosaurs.
And while Facebook Ads have grown to become a powerful way to reach many people, Google Ads continue to be the most powerful marketing network in the world for a wide range of marketing needs.
The issue here is to recognize that both forms of advertising have different niches, ultimately becoming the deciding factor when you want to determine the best for your specific brand.
To help you determine each platform’s differences, similarities, and advantages, I cover the basics of Google Ads vs Facebook Ads, so you can decide which of the two is better for you. Let’s take a look.
The Advantages of Google Ads
Previously known as Google Adwords, Google Ads generates billions of dollars in revenue each year by allowing businesses, brands, and individuals to access their search engine results lists and on approximately three million websites that belong to its increasingly widening network.
With a Google ad, when a user looks for a specific term, a brand’s advertisement is listed at the top of the Google search engine results.
The Google ad can also appear at the bottom of each search results page and is identified by a green icon at the start of the description.
A common misconception is that the green label that appears before an ad in Google’s search engine would lead people to shy away from that result, resulting in fewer clicks.
But the opposite is true, and more than half of Google’s users never even notice the difference, and ads that come up at the top of search engine results are clicked more often than other results on the list.
Several things can determine how high a brand’s ad is positioned in Google’s search engine results, including how much money you pay for each click and how many times users click a brand’s ad compared to how many times it is displayed.
In reality, if you have an ad popular with Google’s users, you might end up paying less for advertising than your brand’s competition, but remember that the trick to a Google Ads campaign usually resides in the keywords you use.
The Bright Side of Facebook Ads
It has been estimated that Facebook makes approximately 97 percent of its total revenue from advertising, which became possible due to the advertiser’s ability to target specific demographics and how inexpensive they were.
But Facebook has made it a habit to modify its advertising policies regularly, so remember that what worked before may work better now.
To create a Facebook advertising campaign that finds success, you must constantly monitor and improve your display ads.
Offhand, a Facebook ad campaign is a great way to create brand awareness for your brand and keep your target audience engaged.
It also helps build a list of email addresses you can use to generate new leads and allows for mobile-friendly advertising.
Here you will find interesting results from my Facebook test: Test Results: Add To Cart vs Initiate Checkout vs Purchase Facebook Events
Google Ads vs Facebook Ads: How Are They Different?
The main difference between a Google search ad and a Facebook ad is how a brand presents itself to a potential customer.
Google Ads relies on the use of keywords. A brand bids on a wide range of keywords related to their products or services that searchers input into the search bar to find various answers to questions, products, and services, hoping their business will show up in the search results.
On the opposite side, Facebook advertising does not rely on using keywords. A brand can advertise in any way it prefers as long as it uses Facebook to do so.
This makes Facebook Ads very similar to traditional forms of advertisement, in which users come into contact with a particular ad even when it is not their intention to purchase anything.
It is also essential to understand that most Facebook users seek social interactions with their peers, so advertising can disrupt their experience.
What About Targeting?
While both options can create targeted advertisements, the way each one does it is entirely different.
On the one hand, the Google Ads advertising platform relies on keywords to target a particular demographic, but it can also do it based on the desired location and language of their desired niche, making it more limited in scope than Facebook Ads.
On the other hand, you can customize your target audience in Facebook Ads in a very detailed manner.
For example, suppose you want to create social media ads targeting women between the ages of 18 to 54 who are interested in skincare and living with their families in a remote location in Alaska.
In that case, you can use the Facebook Ads manager to really target a specific demographic.
Which Is the Best Choice For Your Brand?
Google Ads and Facebook Ads are great ways to increase your online visibility and sales. Still, the online advertising platform you ultimately choose for your ad campaign will depend precisely on what you have to offer.
If your brand is already well known and you have an established presence, Google Ads can be the better choice among people looking specifically for your products or services.
If you want to create brand awareness and establish a way to engage new customers and a custom audience who may not know you exist, Facebook Ads is the best choice for you.
Regardless of your choice, keep in mind that Facebook Ads and Google Ads work differently and may not offer the targeting capability you need to manage a successful marketing campaign. Weigh your options carefully, and be clear about what results you want from your ad spend.
The right time to try TikTok
If you are trying to choose the best way to advertise for yourself and you are on a tight budget, then consider TikTok organic content. How to shoot commercials, I tell in this article and show the best examples: Best Perform TikTok Ads Examples. How to copy them
