Once upon a time, marketing campaigns used newspaper ads, magazines, TV commercials, and other similar ad platforms, severely limiting their reach.
But with the advent of the internet and the appearance of email, social media, and the ability for brands to create their own websites, marketing entered the digital age.
Suddenly, marketing was no longer local, putting the entire world within reach. Marketing evolved and changed forever.
In the United States, 91% of people can access the internet at home, giving businesses access to many more potential customers than direct mailers, TV ads, and billboards could ever reach.
With so many digital marketing platforms available, you are likely wondering which is the best for your business and brand. Here are our top 10 picks; let’s take a look.
The Top Types of Platforms For Digital Marketing
Today, businesses can use various platforms for digital marketing campaigns. Of all the applications available, these ten stand out for many reasons, whether they provide a place to interact with potential customers or real-time statistics related to valuable information that you can use to better target marketing campaigns.
Our picks for the list of the top ten platforms for digital marketing in 2022 are the following:
1. Google Marketing Platform
Google’s reputation for providing excellent digital marketing tools has grown over time, and its Marketing Platform is no exception.
Once known as DoubleClick, it has evolved to become a combination of the solid interface of Google Analytics with user-friendly tools to build an all-encompassing digital marketing campaign.
Its well-organized dashboard allows you to manage a wide range of data and statistics, from optimization to tagging, enabling you to reach the highest number of potential clients possible with your Google ads.
2. Taboola
This popular platform has become one of the standards for native advertising. The focus of this platform is to place ads within related content in such a way that they appear to be something different, less of an advertisement than informational content.
It depends on user-friendly tools that help you create, publish, and even track your marketing campaigns throughout various channels, which helps create awareness of your brand among various demographics, attracting and engaging new customers.
3. Media.net
If you want to enter a world apart from Google, Media.net is the right content marketing platform for your brand.
With the ability to provide access to other search engine options, such as Yahoo and Bing, among others, it can host ads on websites with a high level of respect, gaining you access to traffic with high value. Keep in mind that the quality of your content must be very high; otherwise, your ad might be denied.
4. Facebook Ads Manager
With the sheer number of people using this social media platform every day, it is critical for any brand looking to generate greater engagement and attract more customers to include Facebook Ads Manager in their digital marketing campaigns.
This platform’s toolkit includes a wide range of placement opportunities and formats to enhance your marketing efforts, especially when considering its integration with other platforms, such as Instagram.
Thanks to the user-friendly interface and tools, you can target display ads to a target audience based on behavior, interests, demographics, and much more.
Yes, the Facebook ADS Manager account is quite complicated, especially if you are running ads for the first time. So take a look at the results of this test: Test Results: Add To Cart vs Initiate Checkout vs Purchase Facebook Events
5. AdRoll
This digital advertising platform makes it very easy to monitor and analyze statistics and data while managing and tracking your digital marketing campaign across various channels.
It helps you make solidly informed decisions about your campaign’s results and offers a full suite of tools to create original digital marketing campaigns.
6. Marketo
This modern digital marketing platform allows you to use its AI to identify your best prospects while streamlining your website and improving client relationships.
7. HubSpot
With a great customer support team, HubSpot is always ready to help you optimize your online marketing strategies while allowing you to focus on your target audience.
8. ActiveCampaign
This wonderfully easy-to-use marketing automation platform allows you to customize various tools to your specific needs and only has you pay for those features you use on its highly intuitive and user-friendly interface.
It also offers full integration with third-party apps, which is sure to make your digital marketing campaign a complete success.
9. SharpSpring
This versatile digital marketing platform is an excellent way for small and medium-sized businesses to come in contact with automation and marketing analytics in an easy-to-use interface designed to create brand authority.
10. Act-On
The main focus of this platform is to engage customers so that a brand can create strong, lasting connections that will, in turn, convert into sales and growth in a highly automated environment.
11. TikTok ADS (Bonus)
TikTok surpassed Google and Facebook as the most visited website online in 2021. Even though TikTok is known for lip-syncing and dance challenges, it’s also an ideal platform for businesses to engage with audiences and get their brands out there. Many brands use the app, including Balenciaga, Nike, and Tile. TikTok has a lot of potentials if you’re in marketing. Your brand can engage your community on TikTok with a variety of TikTok ads and viral trends.
Improve Your Online Presence
Today, a wide range of available ad platforms for digital marketing has completely changed the way people from all over can view and process a company’s brand and offering.
All of these platforms for digital marketing have become critical tools with a myriad of technological capabilities and functions, which grant them the ability to enable numerous features simultaneously through the use of APIs and integration with different types of applications and data.
