Here you can find insights and lessons learned from my successes and failures: tutorials, tips and tricks, e-commerce cases, and best practices on how to get new customers.
Are you looking to elevate your digital marketing and spark real growth? To stay ahead in the game, it’s essential to have a solid digital marketing strategy in place. This is where the expertise of a digital marketing coach comes into play. In this article, I share insights and strategies from my extensive experience enhancing eCommerce …
Read MoreIn the world of digital marketing, understanding the customer journey is crucial. This journey often involves multiple touchpoints across various channels, making determining which interactions ultimately lead to a conversion challenging. This is where Facebook Attribution comes into play. Understanding Facebook Attribution Facebook Attribution is a tool that helps marketers understand the effectiveness of their …
Read MorePropensity modeling has emerged as a powerful tool in data analytics and customer behavior prediction. It’s a statistical approach that helps businesses predict the likelihood of specific customer actions. But what exactly is propensity modeling, and how can it be applied in real-world scenarios? Let’s dive in. What is Propensity Modeling In simple terms, propensity …
Read MoreIn the fast-paced world of business, understanding the difference between brand strategy and marketing strategy is crucial for small businesses. These two strategies, while interconnected, serve different purposes and require distinct approaches. This article aims to shed light on these differences and provide a comprehensive guide for small businesses to leverage both strategies effectively. Understanding …
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I’m a digital marketing consultant from Riga, Latvia.
I work with some of the top eCommerce brands to elevate their paid-social ad campaign as well as manage their mail marketing communication.
I have a small remote team of expert media buyers and content creators.
I typically work with clients on a month-to-month retainer where my team deliver them KPI base results.
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